For thirty years, Florical has been the leader in television automation and our products have been deployed at some of the biggest names in TV and Cable. From high profile cable networks, network owned and operated stations, individual network affiliate stations and PBS stations, Florical has been the company broadcasters and cablecasters have turned to for solutions and software. Since 1995, Florical has been offering the TV industry ShareCasting. Florical also pioneered HybridCasting, where a station can either run in Centralcasting mode, ShareCasting mode or as an Independent station dynamically throughout the day. Florical is a division of RCS headed by President/CEO Philippe Generali. RCS is the world's leading provider of broadcast software, used by more than 10,500 radio stations, television stations, cable companies, satellite radio networks and Internet stations worldwide. Overseeing operations at Florical is Vice President and General Manager, Shawn Maynard.